Waste reduction with salad company

Creative Wiltshire, new designers and salad company reduce waste

Seven final year HND graphic design students from Wiltshire College Salisbury delivered concept and design work on a campaign to reduce waste in the process and packaging of fresh leaf salads. The client, Vitacress, suppliers of high quality fresh leafy salads and speciality vegetables to food retailers including Sainsbury’s and Marks and Spencer, were delighted.

At the hand over presentation the students, Gabriel Bahnareamu, Daniel Wiltshire, Danielle Charlton, Emma Toogood, Laura Perry, Ben Theobald and Conor Hutchinson each received an iPad in recognition of their work and a portfolio reference:

I was really impressed with the professionalism of approach, the high quality of the creative response and material presented. This is something we will be using. Helen Bugden, Factory Manager

The Vitacress brief was for a workbased campaign addressing a workforce of 23 different nationalities delivering concepts and finished designs over six weeks in May and June. Andrew Davidson, Operations Director commended the team on an effective response to the brief, picking up on the environmentally sensitive approach of the company and the integrated grower to packaging supply chain.

Andrew said: The students were given a very short time frame and only one visit to the business.Their work is imaginative, innovative and excellently presented. The Directors and Senior Managers are impressed and it is our intention to roll their work out across the business. I cannot thank them enough for their imagination, dedication, application and speed of delivery.

The Vitacress operation in Andover is the destination not only from locally grown watercress and salad leaves but also leaves from elsewhere in the UK and beyond. The company is fully integrated from growing to the delivery of finished goods, reducing waste at every stage is a high priority.

We have engineered out as much of the waste as possible The hardest bit is to change the workplace culture and behaviours, the campaign materials presented today give us the tools to do just that. Lisa Leese, Manufacturing Manager

The project had real value for the students it was their final assessment piece at the end of their HND Graphic Design course as well as being a real industry job.

Student Danielle Charlton commented: You need proper industry experience to get a graphic design job these days; it’s really difficult to get that experience so you feel stuck. This project gave us that experience; it’s really good for my portfolio.

The design team worked collaborative on the piece generating over 15 different designs all presented as finished artwork ready for production as branded clothing, posters and stickers. Course leader Josh Read said:

We try to target work to students and this project provided an excellent opportunity for this group to work collaboratively as a real design team. We have got some good industry contacts, a number of the students have already got work in the sector and I am sure the others will be snapped up very quickly. They are a talented group.

The entire project was brokered by Creative Wiltshire, the Colleges community and business digital media service. Richard White Innovation Manager said:

This was a real job for a demanding client with a really challenging timescale, the team delivered perfectly. This is a great example of the kind of thing Creative Wiltshire aims to do, generating benefits for students and clients and building the reputation of the College providing training and experience for the creative industries.